Thursday, June 11, 2009

Direct sellers flocking to the Internet to build their businesses

We just got back from the Direct Selling Association (DSA) Annual Meeting at the beautiful Gaylord National Harbor Hotel and Convention Center. It overlooked the magnificent Potomac. The buzz at the show was definitely all about social media, Internet tools and online communication. We must have attended a half dozen Roundtable Discussions where that seemed to be all they talked about... Facebook, Linkedin, Twitter, etc. Plus there was a plethora of suppliers there showing online tools for emailing, prospecting and communicating with customers. RoqLogic was among them. 

This was our first DSA event. We were treated very well and welcomed with open arms by everyone. I have never been to DC before. Got to spend a day around the White House, the Mall and the Capitol. Very cool. 

RoqLogic introduced the Media Center -- A comprehensive online tool that allows network marketing organizations and their distributors to interactively leverage multimedia marketing materials to build their businesses. The principals of RoqLogic have more than a decade of experience in producing multimedia content for the direct-selling industry. As a result of that experience, we identified a need for an easy way to make that content readily available to the sales organization.

They can access video, audio, photos and graphics as well as pre-built SlideShows and eCards and in a matter of a few mouse clicks, can email them to one, several or hundreds of prospects, customers and colleagues. They can customize them to suit their personal style, or even create from scratch. Distributors can upload their own assets -- from images to video -- to really make a personal statement and stay in touch to nurture relationships.

It's all in an easy-to-use "drag-and-drop" world that allows them to get up in running in moments.

For more information, check out our website:

Here's a short video that gives you a quick overview of how it works:

We are now beginning the arduous process of contacting the proper people in network marketing companies across the US. 

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